Segmentation in Low-Penetration and Low-Involvement Categories : An Application to Lottery Games

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Segmentation in Low-Penetration and Low-Involvement Categories - An Application to Lottery Games.pdf(2.74 KB)
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2013
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https://doi.org/10.1007/s10899-012-9310-4
 https://repositorio.uc.cl/handle/11534/51057
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