Segmentation in Low-Penetration and Low-Involvement Categories : An Application to Lottery Games

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dc.contributor.authorGuesalaga T., Rodrigo
dc.contributor.authorMarshall Rivera, Pablo
dc.date.accessioned2021-01-18T17:03:03Z
dc.date.available2021-01-18T17:03:03Z
dc.date.issued2013
dc.format.extent17 páginas
dc.fuente.origenConveris
dc.identifier.doi10.1007/s10899-012-9310-4
dc.identifier.eissn1573-3602
dc.identifier.issn1050-5350
dc.identifier.urihttps://doi.org/10.1007/s10899-012-9310-4
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/51057
dc.issue.numeroNo. 3
dc.language.isoen
dc.nota.accesoContenido parcial
dc.pagina.final469
dc.pagina.inicio453
dc.revistaJournal of Gambling Studieses_ES
dc.rightsacceso restringido
dc.subject.ddc650
dc.subject.deweyAdministraciónes_ES
dc.subject.otherSegmentación del mercadoes_ES
dc.subject.otherLoterías - Chilees_ES
dc.subject.otherJuegos (azar)es_ES
dc.titleSegmentation in Low-Penetration and Low-Involvement Categories : An Application to Lottery Gameses_ES
dc.typeartículo
dc.volumenVol. 29
sipa.codpersvinculados78131
sipa.codpersvinculados59083
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