Browsing by Author "Guesalaga T., Rodrigo"
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- ItemConsumers' Social Media Brand Behaviors : Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments(2017) Dimitriu, Radu; Guesalaga T., Rodrigo
- ItemCultural influences on expectations and evaluations of service quality in emerging markets(2016) Guesalaga T., Rodrigo; Meghan, Pierce; Scaraboto, Daiane
- ItemSegmentation in Low-Penetration and Low-Involvement Categories : An Application to Lottery Games(2013) Guesalaga T., Rodrigo; Marshall Rivera, Pablo
- ItemThe importance and formalization of service quality dimensions: A comparison of Chile and the USA(2014) Guesalaga T., Rodrigo; Pitta, D.
- ItemTop management involvement with key accounts: The concept, its dimensions, and strategic outcomes(2014) Guesalaga T., Rodrigo
- ItemEl uso de social media en la gestión de ventas(2013) Guesalaga T., Rodrigo; Kapelianis, Dimitri
- ItemWhen do salespeople pursue and win deals? a two-stage model of sales opportunity outcomes(2015) Guesalaga T., Rodrigo; Kapelianis, Dimitri
- ItemWhich resources and capabilities underpin strategic key account management?(2018) Guesalaga T., Rodrigo; Gabrielsson, Mika; Rogers, Beth; Ryals, Lynette; Cuevas, Javier Marcos
- ItemYoung consumers’ innovativeness in apparel choices: A model including consumer self‐ confidence(2017) Jürgensen, Karin; Guesalaga T., Rodrigo