CONCEPTUAL ELEMENTS FOR THE ORGANIZATIONAL ANALYSIS OF UNIVERSITIES IN MARKET CONTEXTS

Abstract
This article analyses the main implications of the new historical context, and in particular, the constitution of markets or quasi markets in higher education, with respect to the organizational analysis of universities
First, the new institutionalism in organizational theory is discussed, using the rational choice perspective as a means of contrast We then explore the theoretical implications of the creation of markets or quasi-markets in tertiary education. Finally, we formulate a series of hypotheses to improve the feasibility of the organizational analysis of universities from a neoinstitutional perspective.
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Keywords
Universities, Market, Organizations, Neoinstitutionalism, HIGHER-EDUCATION, RATIONALITY, COMPETITION, KNOWLEDGE, SOCIOLOGY
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