The use of social media tools in the sales organization: Individual, organizational, and customer-related antecedents
dc.contributor.author | Guesalaga T., Rodrigo | |
dc.contributor.author | Kapelianis, Dimitri | |
dc.contributor.editor | Obal, Michael W. | |
dc.contributor.editor | Krey, Nina | |
dc.contributor.editor | Bushardt, Christian | |
dc.date.accessioned | 2022-11-09T15:04:59Z | |
dc.date.available | 2022-11-09T15:04:59Z | |
dc.date.issued | 2016 | |
dc.fuente.origen | Springer | |
dc.identifier.doi | 10.1007/978-3-319-11815-4_214 | |
dc.identifier.eisbn | 978-3-319-11815-4 | |
dc.identifier.isbn | 978-3-319-11814-7 | |
dc.identifier.uri | https://doi.org/10.1007/978-3-319-11815-4_214 | |
dc.identifier.uri | https://repositorio.uc.cl/handle/11534/65441 | |
dc.information.autoruc | Escuela de administración ; Guesalaga T., Rodrigo ; S/I ; 78131 | |
dc.information.autoruc | Facultad de ciencias económicas y administrativas ; Guesalaga T., Rodrigo ; S/I ; 78131 | |
dc.language.iso | en | |
dc.nota.acceso | Contenido parcial | |
dc.relation.ispartof | Let's get engaged! Crossing the threshold of marketing’s engagement era | |
dc.rights | acceso restringido | |
dc.subject | Social media | |
dc.subject | Sales | |
dc.subject | Consumer-related antecedents | |
dc.subject | WOM | |
dc.subject | Sales organizations | |
dc.title | The use of social media tools in the sales organization: Individual, organizational, and customer-related antecedents | es_ES |
dc.type | artículo | |
sipa.codpersvinculados | 78131 |
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