The use of social media tools in the sales organization: Individual, organizational, and customer-related antecedents

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dc.contributor.authorGuesalaga T., Rodrigo
dc.contributor.authorKapelianis, Dimitri
dc.contributor.editorObal, Michael W.
dc.contributor.editorKrey, Nina
dc.contributor.editorBushardt, Christian
dc.date.accessioned2022-11-09T15:04:59Z
dc.date.available2022-11-09T15:04:59Z
dc.date.issued2016
dc.fuente.origenSpringer
dc.identifier.doi10.1007/978-3-319-11815-4_214
dc.identifier.eisbn978-3-319-11815-4
dc.identifier.isbn978-3-319-11814-7
dc.identifier.urihttps://doi.org/10.1007/978-3-319-11815-4_214
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/65441
dc.information.autorucEscuela de administración ; Guesalaga T., Rodrigo ; S/I ; 78131
dc.information.autorucFacultad de ciencias económicas y administrativas ; Guesalaga T., Rodrigo ; S/I ; 78131
dc.language.isoen
dc.nota.accesoContenido parcial
dc.relation.ispartofLet's get engaged! Crossing the threshold of marketing’s engagement era
dc.rightsacceso restringido
dc.subjectSocial media
dc.subjectSales
dc.subjectConsumer-related antecedents
dc.subjectWOM
dc.subjectSales organizations
dc.titleThe use of social media tools in the sales organization: Individual, organizational, and customer-related antecedentses_ES
dc.typeartículo
sipa.codpersvinculados78131
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