Memes and Veganism: Representations of Vegan Identity and Its Alterity

Simple item page
dc.catalogadorgrr
dc.contributor.authorJoustra Bartholomaus, Camila Antonia
dc.contributor.authorAlfaro, Juan
dc.contributor.authorGiacoman Hernández, Claudia
dc.date.accessioned2024-01-05T18:40:18Z
dc.date.available2024-01-05T18:40:18Z
dc.date.issued2023
dc.description.abstractThis research aims to identify the underlying discourses in the representation of vegan identity and its alterity in memes. We made a structural analysis of 276 memes published in two Chilean vegan accounts on Instagram. The results reveal that the discursive structures of the memes studied consist of two evaluation axis (one practical and one ethical-political) that generate a typology of representations about vegan identity (authentic vegan) and its alterity (impostor nonvegan, authentic nonvegan, impostor vegan). We also found two interactions that deepen the definition of the authentic vegan identity. In these interactions, conflict and ridicule toward the nonvegan prevail. We conclude that online contexts and the use of memes as the analysis unit allow an emerging conflictive side of veganism that had been hidden in previous works. This article invites others to delve into the study of vegan identities and existing negotiation strategies in both online and offline spaces.
dc.fuente.origenSIPA
dc.identifier.issn1932-8036
dc.identifier.scopusidSCOPUS_ID: 85177606843
dc.identifier.urihttps://ijoc.org/index.php/ijoc/article/view/20936
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/75632
dc.identifier.wosidWOS:001028803200024
dc.information.autorucInstituto de Sociología; Joustra Bartholomaus, Camila Antonia; 0000-0002-1467-0609; 1027336
dc.information.autorucInstituto de Sociología; Giacoman Hernández, Claudia ; 0000-0002-4527-625X; 3151
dc.language.isoen
dc.nota.accesoContenido completo
dc.pagina.final4479
dc.pagina.inicio4446
dc.revistaInternational Journal of Communication
dc.rightsacceso abierto
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subjectMemes
dc.subjectVeganism
dc.subjectAuthenticity
dc.subjectIdentity
dc.subjectInstagram
dc.subjectDiscourse analysis
dc.subject.ddc300
dc.subject.deweyCiencias socialeses_ES
dc.subject.ods13 Climate Action
dc.subject.ods02 Zero Hunger
dc.subject.ods12 Responsible Consumption and Production
dc.subject.odspa13 Acción por el clima
dc.subject.odspa02 Hambre cero
dc.subject.odspa12 Producción y consumo responsable
dc.titleMemes and Veganism: Representations of Vegan Identity and Its Alterity
dc.typeartículo
dc.volumen17
sipa.codpersvinculados1027336
sipa.codpersvinculados3151
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
20936-75309-1-PB.pdf
Size:
11.92 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Artículos de revistas