On pricing of multiple bundles of products and services

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dc.contributor.authorFerrer, Juan Carlos
dc.contributor.authorMora, Hugo
dc.contributor.authorOlivares, Francisco
dc.date.accessioned2024-01-10T13:15:48Z
dc.date.available2024-01-10T13:15:48Z
dc.date.issued2010
dc.description.abstractThis paper considers the pricing decision faced by a seller of bundles composed of a service and an associated product offered to customers on a subscription basis using a two-part tariff scheme. An optimal pricing policy that maximizes the profit of a firm is obtained using a dynamic programming approach and it is found that, in the long run, there is an optimal number of customers associated to each bundle. Due to managerial purposes, two suboptimal fixed-price policies are derived and compared to the optimal pricing policy. The conditions under which it is profitable for the firm to expand its offer from one to two bundles is studied. Finally, it is concluded that introducing a fee for subscribed customers to deter the switching from one bundle to the other, increases the profitability of the firm. (C) 2010 Elsevier B.V. All rights reserved.
dc.description.funderFondecyt (Chile)
dc.fechaingreso.objetodigital2024-04-16
dc.format.extent12 páginas
dc.fuente.origenWOS
dc.identifier.doi10.1016/j.ejor.2010.02.007
dc.identifier.eissn1872-6860
dc.identifier.issn0377-2217
dc.identifier.urihttps://doi.org/10.1016/j.ejor.2010.02.007
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/78533
dc.identifier.wosidWOS:000277553400020
dc.information.autorucIngeniería;Ferrer JC;S/I;86696
dc.issue.numero1
dc.language.isoen
dc.nota.accesocontenido parcial
dc.pagina.final208
dc.pagina.inicio197
dc.publisherELSEVIER SCIENCE BV
dc.revistaEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
dc.rightsacceso restringido
dc.subjectPricing
dc.subjectBundling
dc.subjectTwo-part tariff
dc.subjectConsumer choice
dc.subjectMONOPOLY
dc.subject.ods09 Industry, Innovation and Infrastructure
dc.subject.odspa09 Industria, innovación e infraestructura
dc.titleOn pricing of multiple bundles of products and services
dc.typeartículo
dc.volumen206
sipa.codpersvinculados86696
sipa.indexWOS
sipa.indexScopus
sipa.trazabilidadCarga SIPA;09-01-2024
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