Work Key : A Theoretical-Technological Path to Organize the Hidden Components of Communication

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dc.contributor.authorPellegrini Ripamonti, Silvia
dc.contributor.authorGrassau, Daniela
dc.date.accessioned2020-12-10T22:43:18Z
dc.date.available2020-12-10T22:43:18Z
dc.date.issued2018
dc.description.abstractThis article presents the theoretical bases and the research process that supported the creation of a technological tool to manage daily work in the world of communications and to increase the quality of its products. A Chilean team investigated the role of communications in the strategic, journalistic and audiovisual areas. The goal was to identify its processes, actors, relationships, environment variables and relevant performance indicators and to develop a common theoretical-conceptual framework with relevant quality indicators for evaluation and improvement. The main result of the research is a platform, Work Key, with separate components for the three areas. It also considers that each professional can “take their office with them,” thanks to synergistic components designed for smartphones and tablets. Its conclusions tend to contribute and establish interesting nuances in a discussion regarding the impact of technological changes and to supply new tools to face current difficulties in the communicative process.
dc.format.extent25 páginas
dc.fuente.origenConveris
dc.identifier.doi10.5294/pacla.2018.21.4.5
dc.identifier.eissn2027-534X
dc.identifier.issn0122-8285
dc.identifier.urihttps://doi.org/10.5294/pacla.2018.21.4.5
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/49697
dc.information.autorucFacultad de comunicaciones ; Pellegrini, Silvia ; S/I ; 99230
dc.information.autorucFacultad de comunicaciones ; Grassau, Daniela ; 0000-0001-7846-8322 ; 126928
dc.issue.numeroNo. 4
dc.language.isoen
dc.nota.accesoContenido completo
dc.pagina.final1074
dc.pagina.inicio1050
dc.relation.isformatofPalabra Clave, vol. 21, no. 4 (oct. 2018), pp. 1050-1074.
dc.revistaPalabra Clavees_ES
dc.rightsacceso abierto
dc.subjectAudiovisual production
dc.subjectCommunications
dc.subjectCorporate communication
dc.subjectJournalism
dc.subjectPlatform
dc.subject.ddc070
dc.subject.deweyPeriodismoes_ES
dc.subject.otherPeriodismo
dc.titleWork Key : A Theoretical-Technological Path to Organize the Hidden Components of Communicationes_ES
dc.title.alternativeWork Key: Un camino teórico-tecnológico para ordenar los componentes ocultos de la comunicación
dc.title.alternativeWork Key: um caminho teórico-tecnológico para organizar os componentes ocultos da comunicação
dc.typeartículo
dc.volumenVol. 21
sipa.codpersvinculados99230
sipa.codpersvinculados126928
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