The use of social media in sales : Individual and organizational antecedents, and the role of customer engagement in social media

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dc.contributor.authorGuesalaga T., Rodrigo
dc.date.accessioned2020-08-13T21:25:42Z
dc.date.available2020-08-13T21:25:42Z
dc.date.issued2016
dc.format.extent9 páginas
dc.fuente.origenConveris
dc.identifier.doi10.1016/j.indmarman.2015.12.002
dc.identifier.issn0019-8501
dc.identifier.urihttps://doi.org/10.1016/j.indmarman.2015.12.002
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/38785
dc.language.isoen
dc.pagina.final79
dc.pagina.inicio71
dc.revistaIndustrial Marketing Managementes_ES
dc.rightsacceso restringido
dc.subject.ddc650
dc.subject.deweyAdministraciónes_ES
dc.subject.otherVentas - Chilees_ES
dc.subject.otherMarketinges_ES
dc.subject.otherRedes sociales - Chilees_ES
dc.titleThe use of social media in sales : Individual and organizational antecedents, and the role of customer engagement in social mediaes_ES
dc.typeartículo
dc.volumenVol. 54
sipa.codpersvinculados78131
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