Wholesale and agency agreements with complementary goods in the e-book market

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dc.contributor.advisorBobenrieth H., Eugenio S.
dc.contributor.advisorHarrison Vergara, Rodrigo José
dc.contributor.advisorMontero Ayala, Juan Pablo
dc.contributor.authorEncina Díaz, Isabel Margarita
dc.contributor.otherPontificia Universidad Católica de Chile. Instituto de Economía
dc.date.accessioned2016-05-13T19:29:47Z
dc.date.available2016-05-13T19:29:47Z
dc.date.issued2014
dc.descriptionTesis (Magíster en Economía)--Pontificia Universidad Católica de Chile, 2014
dc.description.abstractThis work determines what happens to firm and consumer surplus when market interaction changes from a wholesale model to an agency one. It shows that complementarity can exist between the various goods offered by the downstream retailers. In this case, each downstream sells e-books and e-readers. This complementarity reduces the tablet\2019s relative price under an agency model compared to the wholesale price. It could also raise the e-book retail price under agency when compared to wholesale. This last effect depends on whether the tablet market is being completely supplied for or not. This paper uses a theoretical model based on horizontal differentiation to compare the results for consumers and firms under wholesale versus agency models. It finds that consumers are better under the latter. The surplus of downstream firms and aggregate surpluses never decrease under an agency model when compared to the wholesale model. The upstream publisher, however, is worse off under agency.
dc.format.extent28 páginas
dc.identifier.doi10.7764/tesisUC/ECO/14992
dc.identifier.urihttps://doi.org/10.7764/tesisUC/ECO/14992
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/14992
dc.information.autorucInstituto de Economía ; Bobenrieth H., Eugenio S. ; 0000-0001-9899-4186 ; 1010081
dc.information.autorucInstituto de Economía ; Harrison Vergara, Rodrigo José ; 0000-0001-9694-5663 ; 1003389
dc.information.autorucInstituto de Economía ; Montero Ayala, Juan Pablo ; 0000-0002-6815-0158 ; 87534
dc.information.autorucInstituto de Economía ; Encina Díaz, Isabel Margarita ; S/I ; 177945
dc.language.isoen
dc.nota.accesoContenido completo
dc.rightsacceso abierto
dc.subject.ddc330
dc.subject.deweyEconomíaes_ES
dc.subject.otherComercio electrónicoes_ES
dc.subject.otherTecnología de la información - Aspectos económicoses_ES
dc.titleWholesale and agency agreements with complementary goods in the e-book marketes_ES
dc.typetesis de maestría
sipa.codpersvinculados1010081
sipa.codpersvinculados1003389
sipa.codpersvinculados87534
sipa.codpersvinculados177945
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