Personalizing or reminding? How to better incentivize savings among underbanked individuals

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dc.catalogadorjlo
dc.contributor.authorAzevedo, Viviane
dc.contributor.authorLafortune, Jeanne
dc.contributor.authorOlarte, Liliana
dc.contributor.authorTessada Pinto, José Antonio
dc.date.accessioned2024-04-23T14:52:29Z
dc.date.available2024-04-23T14:52:29Z
dc.date.issued2024
dc.description.abstractWe use a large-scale randomized control trial to evaluate information interventions to motivate savings in a mostly unbanked population. We find positive impacts of personalized SMSs on savings during the messaging period and larger than existing studies. However, they fade away after messaging stops, like in other experiments. Compared to the existing literature, we can better identify the sources of that effect. Personalized SMSs are not more likely to be received or more memorable. Highlighting a specific monetary goal appears to be more effective than tangibility. Also, salience or personalization separately do little to increase the intensive margin of savings. Heterogeneous effects are consistent with limited attention co-existing with other behavioral biases; for groups where reactance and frustration play a role, those are overcome only when personalized SMSs are employed.
dc.format.extent36 páginas
dc.fuente.origenORCID
dc.identifier.doi10.1016/j.jebo.2024.04.005
dc.identifier.issn0167-2681
dc.identifier.urihttps://doi.org/10.1016/j.jebo.2024.04.005
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/85284
dc.information.autorucInstituto de Economía; Lafortune, Jeanne; 0000-0003-0127-0646; 1009322
dc.information.autorucInstituto de Economía; Tessada Pinto, José Antonio; S/I; 10281
dc.language.isoen
dc.nota.accesocontenido parcial
dc.pagina.final53
dc.pagina.inicio25
dc.revistaJournal of Economic Behavior & Organization
dc.rightsacceso restringido
dc.subject.ddc330
dc.subject.deweyEconomíaes_ES
dc.titlePersonalizing or reminding? How to better incentivize savings among underbanked individuals
dc.typeartículo
dc.volumen222
sipa.codpersvinculados1009322
sipa.codpersvinculados10281
sipa.trazabilidadORCID;2024-04-22
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