Identifying Customer’s Emotional Responses Towards Guest Room Design by Using Facial Expression Recognition in Hotel’s Virtual and Real Environments

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dc.catalogadorjlo
dc.contributor.authorÁlvarez León, Iván
dc.contributor.authorJulia Nehme, María Begoña
dc.contributor.authorYoon, So-Yeon
dc.date.accessioned2024-05-31T13:16:04Z
dc.date.available2024-05-31T13:16:04Z
dc.date.issued2019
dc.description.abstractIt is well known that emotions play a key role in the customer experience in tourism. Measuring emotions can provide valuable information about customer’s perceptions regarding hotel spaces. The purpose of this study is to identify which type of hotel environment, Virtual or Real, is more effective in eliciting emotional responses from participants who are shown a scenario for the first time. Furthermore, this study aims to uncover which of the components of guestrooms, e.g., natural views to the outside or interiors are capable of triggering higher emotional responses. Two experiments were conducted to provide evidence, the first presented a Virtual Environment to participants via video, and while the second one was conducted in Real Environments of presidential suites. Emotional responses were analyzed using FaceReader software, a facial expression recognition system that identifies seven emotions, physiological arousal and pleasure. Results showed low overall mean intensity values of each emotion in both virtual and real environments. Nevertheless, significant differences in the maximum peak intensity values were found between virtual and real environments with intensity values being higher in the real guestroom. No significant differences were found in emotional responses to the views to the outside or views of the guestroom interiors.
dc.fuente.origenORCID
dc.identifier.doi10.17509/jithor.v2i1.16681
dc.identifier.issn2654-3893
dc.identifier.urihttp://doi.org/10.17509/jithor.v2i1.16681
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/86132
dc.information.autorucEscuela de Diseño; Julia Nehme, María Begoña; S/I; 120953
dc.language.isoen
dc.nota.accesocontenido parcial
dc.rightsacceso restringido
dc.subjectCity Image
dc.subjectCognitive Image
dc.subjectUnique Image
dc.subject.ddc710
dc.subject.deweyArquitecturaes_ES
dc.titleIdentifying Customer’s Emotional Responses Towards Guest Room Design by Using Facial Expression Recognition in Hotel’s Virtual and Real Environments
dc.typeartículo
sipa.codpersvinculados120953
sipa.trazabilidadORCID;2024-05-27
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