Discursive representations of Chilean universities and their future students in advertising.
dc.contributor.author | Matus Lobos, Pablo Ignacio | |
dc.contributor.author | Poggi, Francesca | |
dc.date.accessioned | 2019-05-23T20:02:49Z | |
dc.date.available | 2019-05-23T20:02:49Z | |
dc.date.issued | 2018 | |
dc.date.updated | 2019-05-17T17:27:45Z | |
dc.fechaingreso.objetodigital | 2022-08-09 | |
dc.fuente.origen | ORCID | |
dc.identifier.issn | 2195-2280 | |
dc.identifier.uri | https://ijms.files.wordpress.com/2018/09/ijms-vol-vi-2018_matus.pdf | |
dc.identifier.uri | https://repositorio.uc.cl/handle/11534/22750 | |
dc.language.iso | en | |
dc.nota.acceso | Contenido parcial | |
dc.pagina.final | 51 | |
dc.pagina.inicio | 26 | |
dc.relation.isformatof | International Journal of Marketing Semiotics, vol. 6 (2018), pp. 26-51. | |
dc.revista | International Journal of Marketing Semiotics | es_ES |
dc.rights | acceso restringido | |
dc.subject | Higher education | es_ES |
dc.subject | Branding | es_ES |
dc.subject | Representation | es_ES |
dc.subject | Discourse analysis | es_ES |
dc.subject | Social media | es_ES |
dc.subject.ddc | 400 | |
dc.subject.dewey | Lenguas | es_ES |
dc.title | Discursive representations of Chilean universities and their future students in advertising. | es_ES |
dc.type | artículo | |
dc.volumen | Vol. 6 | |
sipa.codpersvinculados | 95734 |
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