To Spanx or not to Spanx: How objects that carry contradictory institutional logics trigger identity conflict for consumers

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To Spanx or not to Spanx How objects that carry contradictory institutional logics trigger identity conflict for consumers.pdf(2.55 KB)
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2019
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https://doi.org/10.1016/j.jbusres.2019.02.065
 https://repositorio.uc.cl/handle/11534/49647
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