Collective marketing arrangements for geographically differentiated agricultural products: Welfare impacts and policy implications
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Date
2007
Journal Title
Journal ISSN
Volume Title
Publisher
BLACKWELL PUBLISHING
Abstract
We examine the incentives of atomistic producers to differentiate and collectively market products. We analyze market and welfare effects of alternative producer organizations, discuss circumstances under which they will evolve, and describe implications for the ongoing debate between the EU and the United States. As fixed costs of development and marketing increase and the anticipated market size falls, it becomes essential to increase the producer organization's ability to control supply to cover the fixed costs associated with the introduction of differentiated products. Counterintuitively, stronger property right protection for producer organizations may enhance welfare even after a differentiated product has been developed.
Description
Keywords
agricultural products, collective promotion, geographic indications, supply control, quality, QUALITY, PRICE