Collaborative Scenario Experimentation for Strategy Formulation to Shape Desirable Futures

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dc.catalogadoraba
dc.contributor.authorWuth Izquierdo, Paula
dc.contributor.authorHernández, Ricardo J.
dc.contributor.authorMerino Del Campo, Leonel Alejandro
dc.contributor.authorNegrete, Sebastián
dc.contributor.authorPavez, Ignacio
dc.date.accessioned2025-11-10T14:20:14Z
dc.date.available2025-11-10T14:20:14Z
dc.date.issued2025
dc.description.abstractOVERVIEW: Organizations struggle to envision and shape the future amid increasing volatility and uncertainty, as traditional strategic planning often depends on past experiences. This article explores the intersection of foresight and future making to cocreate desirable futures. It examines the role of collaborative scenario experimentation in strategy formulation and the influence of technology and design in this process. Using an action research methodology at the Innovation Center at Pontificia Universidad Católica de Chile, this study investigates how collaborative scenario experimentation can facilitate strategy formulation that shapes desirable futures. We identified four key sensemaking processes that strengthen this connection: experiencing diverse future scenarios, amplifying collective imagination, confronting expectations to envision desirable futures, and imagining the future to impact the present. We also identified two exploratory enablers—integrating technology to enhance collaborative scenario experimentation and translating design approaches into prospective theorizing and future-making practice—that support the application of these sensemaking processes by deepening immersion in future possibilities and enriching the artifacts and tools used during collaborative scenario experimentation.PRACTITIONER TAKEAWAYS: Traditional planning, which is anchored in past and present data, is insufficient in volatile environments. Collective scenario experimentation enables organizations to immerse themselves in diverse futures, challenge assumptions, and build strategies that are resilient and responsive to uncertainty. Organizations can move beyond merely anticipating change by engaging in collaborative scenario experimentation, which allows them to cocreate visions of desirable futures and translate them into actionable strategies. As a result, organizations can actively influence their trajectory rather than simply adapting to external forces. Immersive technologies deepen engagement with future scenarios and enrich the artifacts used in collaborative scenario experimentation, thereby strengthening the connection between imagination and strategy enactment.
dc.fechaingreso.objetodigital2025-11-10
dc.format.extent19 páginas
dc.fuente.origenSRIA
dc.identifier.doi10.1080/08956308.2025.2561525
dc.identifier.eissn0895-6308
dc.identifier.issn1930-0166
dc.identifier.urihttps://doi.org/10.1080/08956308.2025.2561525
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/106703
dc.information.autorucEscuela de Diseño; Wuth Izquierdo, Paula; 0000-0001-5366-3789; 170875
dc.information.autorucEscuela de Ingeniería; Merino Del Campo, Leonel Alejandro; 0000-0002-5396-487X; 14305
dc.issue.numeroIssue 6: Foresighting, Imagining, and Crafting Desirable Futures
dc.language.isoen
dc.nota.accesocontenido completo
dc.pagina.final91
dc.pagina.inicio73
dc.revistaResearch-Technology Management
dc.rightsacceso abierto
dc.rights.licenseAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectFuture making
dc.subjectForesight
dc.subjectDesign
dc.subjectCollaborative scenario experimentation
dc.subjectStrategy formulation
dc.subject.ddc0
dc.subject.deweyCiencias de la computaciónes_ES
dc.titleCollaborative Scenario Experimentation for Strategy Formulation to Shape Desirable Futures
dc.typeartículo
dc.volumen68
sipa.codpersvinculados170875
sipa.codpersvinculados14305
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