At world's end : Exploring consumer-marketer tensions in the closure of adverworlds

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dc.contributor.authorScaraboto, Daiane
dc.contributor.authorCarter Schneider, Leah
dc.contributor.authorKedzior, Richard
dc.date.accessioned2021-03-02T17:17:34Z
dc.date.available2021-03-02T17:17:34Z
dc.date.issued2013
dc.format.extent24 páginas
dc.fuente.origenConveris
dc.identifier.doi10.1080/0267257X.2013.833968
dc.identifier.issn0267-257X
dc.identifier.urihttps://doi.org/10.1080/0267257X.2013.833968
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/52654
dc.issue.numeroNo. 13-14
dc.language.isoen
dc.nota.accesoContenido parcial
dc.pagina.final1541
dc.pagina.inicio1518
dc.revistaJournal of Marketing Managementes_ES
dc.rightsacceso restringido
dc.titleAt world's end : Exploring consumer-marketer tensions in the closure of adverworldses_ES
dc.typeartículo
dc.volumenVol. 29
sipa.codpersvinculados1011434
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