Attitudinal effects of data visualizations and illustrations in data stories

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dc.catalogadorgjm
dc.contributor.authorGarretón, Manuela
dc.contributor.authorMorini, Francesca
dc.contributor.authorCelhay, Pablo
dc.contributor.authorDörk, Marian
dc.contributor.authorParra Santander, Denis
dc.date.accessioned2023-04-24T16:05:33Z
dc.date.available2023-04-24T16:05:33Z
dc.date.issued2023
dc.description.abstractJournalism has become more data-driven and inherently visual in recent years. Photographs, illustrations, infographics, data visualizations, and general images help convey complex topics to a wide audience. The way that visual artifacts influence how readers form an opinion beyond the text is an important issue to research, but there are few works about this topic. In this context, we research the persuasive, emotional and memorable dimensions of data visualizations and illustrations in journalistic storytelling for long-form articles. We conducted a user study and compared the effects which data visualizations and illustrations have on changing attitude towards a presented topic. While visual representations are usually studied along one dimension, in this experimental study, we explore the effects on readers' attitudes along three: persuasion, emotion, and information retention. By comparing different versions of the same article, we observe how attitudes differ based on the visual stimuli present, and how they are perceived when combined. Results indicate that the narrative using only data visualization elicits a stronger emotional impact than illustration-only visual support, as well as a significant change in the initial attitude about the topic. Our findings contribute to a growing body of literature on how visual artifacts may be used to inform and influence public opinion and debate. We present ideas for future work to generalize the results beyond the domain studied, the water crisis.
dc.fechaingreso.objetodigital2023-04-24
dc.format.extent16 páginas
dc.identifier.doi10.1109/TVCG.2023.3248319
dc.identifier.urihttps://ieeexplore.ieee.org/document/10054065
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/66834
dc.information.autorucEscuela de ingeniería; Garretón, Manuela; 0000-0003-4626-3984; 143438
dc.information.autorucEscuela de Gobierno; Celhay, Pablo; S/I; 1040151
dc.information.autorucEscuela de ingeniería; Parra Santander, Denis; 0000-0001-9878-8761; 1011554
dc.language.isoen
dc.nota.accesoContenido completo
dc.revistaIEEE Transactions on Visualization and Computer Graphics
dc.rightsacceso abierto
dc.subjectData stories
dc.subjectAttitude change
dc.subjectEmotions
dc.subjectQuantitative and qualitative evaluation
dc.titleAttitudinal effects of data visualizations and illustrations in data stories
dc.typeartículo
sipa.codpersvinculados143438
sipa.codpersvinculados1040151
sipa.codpersvinculados1011554
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