Quantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses

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dc.contributor.authorDuran, Ana Maria
dc.contributor.authorVega, Melita
dc.contributor.authorAvila, Caroline
dc.contributor.authorMatus, Pablo
dc.contributor.authorAlberto Orozco-Toro, Jaime
dc.date.accessioned2024-01-10T14:23:13Z
dc.date.available2024-01-10T14:23:13Z
dc.date.issued2022
dc.description.abstractThe present study examines the relationship between public relations management and sustainability in large companies in Ecuador, Colombia, and Chile through an analysis of the results of an online survey of 96 in-house executives who were asked about five key management variables at their companies. The authors propose indicators that enable the measurement of the convergence between these two areas of management based on the premise that the desired sustainability among the organizations is not possible if there is no public relations management that encourages communication with publics, and paves the way for this to occur. The results reflect that, on average, organizations in the three countries show an orientation towards the common good, which is the most evolved scenario in the model. Key aspects subject to improvement are also identified so that public relations efforts can support sustainability processes based on the individual reality of each company.
dc.description.funderUniversidad del Azuay
dc.fechaingreso.objetodigital2024-05-14
dc.fuente.origenWOS
dc.identifier.doi10.1177/2046147X221081171
dc.identifier.eissn2046-1488
dc.identifier.issn2046-147X
dc.identifier.urihttps://doi.org/10.1177/2046147X221081171
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/80064
dc.identifier.wosidWOS:000775980900001
dc.information.autorucFacultad de Comunicaciones; Matus Lobos, Pablo Ignacio; S/I; 95734
dc.issue.numero2
dc.language.isoen
dc.nota.accesocontenido parcial
dc.pagina.final256
dc.pagina.inicio241
dc.publisherSAGE PUBLICATIONS LTD
dc.rightsacceso restringido
dc.subjectpublic relations
dc.subjectsustainability
dc.subjectbusiness
dc.subjectcorporations
dc.subjectLatin America
dc.titleQuantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses
dc.typeartículo
dc.volumen11
sipa.codpersvinculados95734
sipa.indexWOS
sipa.trazabilidadCarga SIPA;09-01-2024
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