Stereotypes and Sexualization of Girls and Adolescent Girls in Chilean Advertising: A Case Study

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dc.catalogadorpau
dc.contributor.authorCondeza, Ana RayƩn
dc.contributor.authorMatus Lobos, Pablo Ignacio
dc.contributor.authorVergara Leyton, Enrique
dc.date.accessioned2023-01-13T15:27:54Z
dc.date.available2023-01-13T15:27:54Z
dc.date.issued2021
dc.description.abstractThis article presents a case study about three underwear and footwear advertising campaigns aimed at girls and adolescents in the context of the promotion of the back-to-school season in Chile in February 2020. The adverts caused social and media controversy. Social media users accused the brands of sexualizing children and adolescents' images for marketing and commercial ends. Based on an interpretative analysis of the graphic pieces involved in the campaigns, this article reflects on the representation of girls and adolescent girls. This research observes a resort to female gender stereotypes characteristic of the fashion industry extended to childhood. Considering that advertising is one of the main discursive axes central in the social and media construction of infancy, we discuss the risk of normalizing communication strategies which appeal to the increasingly earlier seduction and erotization of infant and adolescent bodies through mass media despite prevailing ethical and self-regulation codes in the country.
dc.description.funderNational Agency of Research and Development (ANID, Chile)
dc.format.extent18 pƔginas
dc.fuente.origenWOS
dc.identifier.doi10.51698/tripodos.2021.50p187-204
dc.identifier.eissn2340-5007
dc.identifier.issn1138-3305
dc.identifier.urihttps://doi.org/10.51698/tripodos.2021.50p187-204
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/66261
dc.identifier.wosidWOS:000669679500012
dc.information.autorucFacultad de Comunicaciones; Condeza, Ana RayƩn ; 0000-0003-4517-8585 ; 702
dc.information.autorucFacultad de Comunicaciones; Matus Lobos, Pablo Ignacio; 0000-0002-0307-7586; 95734
dc.information.autorucFacultad de Comunicaciones; Vergara Leyton, Enrique; 0000-0003-3304-7975; 1011138
dc.issue.numero50
dc.language.isoen
dc.nota.accesoContenido completo
dc.pagina.final204
dc.pagina.inicio187
dc.publisherBlanquerna School of Communication and International Relations of Ramon Llull University
dc.revistaTRIPODOS
dc.rightsacceso abierto
dc.subjectAdvertising
dc.subjectStereotypes
dc.subjectSexualization
dc.subjectGirls-adolescents
dc.subjectFashion industry
dc.subject.ods03 Good Health and Well-being
dc.subject.odspa03 Salud y bienestar
dc.titleStereotypes and Sexualization of Girls and Adolescent Girls in Chilean Advertising: A Case Study
dc.typeartĆ­culo
sipa.codpersvinculados702
sipa.codpersvinculados702
sipa.codpersvinculados95734
sipa.codpersvinculados1011138
sipa.indexWOS
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