Multi-level analysis of cultural phenomena: The role of ERPs approach to prejudice
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Date
2009
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Abstract
Brain processes and social processes are not as separated as many of our Social Psychology and Neuroscience departments. This paper discusses the potential contribution of social neuroscience to the development of a multi-level, dynamic, and context-sensitive approach to prejudice. Specifically, the authors review research on event related potentials during social bias, stereotypes, and social attitudes measurements, showing that electrophysiological methods are powerful tools for analyzing the temporal fine-dynamics of psychological processes involved in implicit and explicit prejudice. Meta-theoretical implications are drawn regarding the social psychological modeling of social attitudes, and for the integration of social neuroscience into a multi-level account of cultural behavior.
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Keywords
Attitudes, Electrophysiology, Event related potentials, Explanatory pluralism, Explicit and implicit attitudes, Prejudice, Social neuroscience