THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

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dc.contributor.authorVergara, Enrique
dc.contributor.authorPorath, William
dc.contributor.authorLabarca, Claudia
dc.contributor.authorGomez Lorenzini, Paulina
dc.date.accessioned2024-01-10T12:44:04Z
dc.date.available2024-01-10T12:44:04Z
dc.date.issued2017
dc.description.abstractThis article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media - newspapers and magazines- in 2013, and aims to establish the link between these ads and mythological representation. Of the total of pieces analyzed, four were selected, which clearly reveal the compositional and symbolic similarities between the advertising graphic of retail and classical mythology.
dc.fechaingreso.objetodigital2024-07-10
dc.format.extent10 páginas
dc.fuente.origenWOS
dc.identifier.doi10.32995/rev180.Num-39.(2017).art-404
dc.identifier.issn0718-2309
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/77644
dc.identifier.wosidWOS:000408567800005
dc.information.autorucComunicaciones;Gomez P ;S/I;65403
dc.information.autorucComunicaciones;Labarca C;S/I;86292
dc.information.autorucComunicaciones;Porath W;S/I;63595
dc.information.autorucComunicaciones;Vergara E;S/I;1011138
dc.issue.numero39
dc.language.isoes
dc.nota.accesocontenido completo
dc.publisherUNIV DIEGO PORTALES
dc.revistaREVISTA 180
dc.rightsacceso abierto
dc.subjectadvertising
dc.subjectart
dc.subjecticonography
dc.subjectmythology
dc.titleTHE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
dc.typeartículo
sipa.codpersvinculados65403
sipa.codpersvinculados86292
sipa.codpersvinculados63595
sipa.codpersvinculados1011138
sipa.indexWOS
sipa.indexScopus
sipa.trazabilidadCarga SIPA;09-01-2024
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