Much Ado About Facebook? Evidence from 80 Congressional Campaigns in Chile

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dc.contributor.authorLuna, Juan Pablo
dc.contributor.authorPerez, Cristian
dc.contributor.authorToro, Sergio
dc.contributor.authorRosenblatt, Fernando
dc.contributor.authorPoblete, Barbara
dc.contributor.authorValenzuela, Sebastián
dc.contributor.authorCruz, Andres
dc.contributor.authorBro, Naim
dc.contributor.authorAlcatruz, Daniel
dc.contributor.authorEscobar, Andrea
dc.date.accessioned2024-01-10T12:37:04Z
dc.date.available2024-01-10T12:37:04Z
dc.date.issued2021
dc.description.abstractHow do political candidates combine social media campaign tools with on-the-ground political campaigns to pursue segmented electoral strategies? We argue that online campaigns can reproduce and reinforce segmented electoral appeals. Furthermore, our study suggests that electoral segmentation remains a broader phenomenon that includes social media as but one of many instruments by which to appeal to voters. To test our argument, we analyze the case of the 2017 legislative elections in Chile. We combine an analysis of Facebook and online electoral campaign data from 80 congressional campaigns that competed in three districts with ethnographic sources (i.e., campaigns observed on the ground and in-depth interviews with candidates). The results of this novel study suggest that intensive online campaigning mirrors offline segmentation.
dc.description.funderAgencia Nacional de Investigacion y Desarrollo of Chile [ANID-Millennium Science Initiative Program-
dc.description.funderANID-Fondecyt
dc.description.funderSocial Science Research Council
dc.fechaingreso.objetodigital2024-05-09
dc.format.extent11 páginas
dc.fuente.origenWOS
dc.identifier.doi10.1080/19331681.2021.1936334
dc.identifier.eissn1933-169X
dc.identifier.issn1933-1681
dc.identifier.urihttps://doi.org/10.1080/19331681.2021.1936334
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/76742
dc.identifier.wosidWOS:000662770200001
dc.information.autorucFacultad de comunicaciones ; Valenzuela, Sebastián ; 0000-0001-5991-7364 ; 6859
dc.information.autorucFacultad de Historia, Geografía y Ciencia Política; Luna Farina, Juan Pablo; S/I; 1004187
dc.language.isoen
dc.nota.accesocontenido parcial
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.revistaJournal of Information Technology and Politics
dc.rightsacceso restringido
dc.subjectCongressional campaigns
dc.subjectFacebook
dc.subjectElectoral segmentation
dc.subjectMobilization
dc.subjectChile
dc.subjectComputational methods
dc.subjectPolitics
dc.subjectTwitter
dc.subject.ods10 Reduced Inequality
dc.subject.odspa10 Reducción de las desigualdades
dc.titleMuch Ado About Facebook? Evidence from 80 Congressional Campaigns in Chile
dc.typeartículo
sipa.codpersvinculados6859
sipa.codpersvinculados1004187
sipa.indexWOS
sipa.trazabilidadCarga SIPA;09-01-2024
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