Consumers' Social Media Brand Behaviors : Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
dc.contributor.author | Dimitriu, Radu | |
dc.contributor.author | Guesalaga T., Rodrigo | |
dc.date.accessioned | 2021-05-22T01:08:59Z | |
dc.date.available | 2021-05-22T01:08:59Z | |
dc.date.issued | 2017 | |
dc.fuente.origen | Converis | |
dc.identifier.doi | 10.1002/mar.21007 | |
dc.identifier.eissn | 1520-6793 | |
dc.identifier.issn | 0742-6046 | |
dc.identifier.uri | https://doi.org/10.1002/mar.21007 | |
dc.identifier.uri | https://repositorio.uc.cl/handle/11534/58623 | |
dc.issue.numero | No. 5 | |
dc.language.iso | en | |
dc.nota.acceso | Contenido parcial | |
dc.pagina.final | 592 | |
dc.pagina.inicio | 580 | |
dc.revista | Psychology and Marketing | es_ES |
dc.rights | acceso restringido | |
dc.subject.ddc | 150 | |
dc.subject.dewey | Psicología | es_ES |
dc.subject.other | Consumidores - Aspectos psicológicos | es_ES |
dc.subject.other | Redes sociales | es_ES |
dc.subject.other | Marca (Comercialización) | es_ES |
dc.subject.other | Psicología y comercialización | es_ES |
dc.title | Consumers' Social Media Brand Behaviors : Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments | es_ES |
dc.type | artículo | |
dc.volumen | Vol. 34 | |
sipa.codpersvinculados | 78131 |
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