Entry into Complementary Good Markets with Network Effects

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dc.contributor.authorLlanes, Gaston
dc.contributor.authorMantovani, Andrea
dc.contributor.authorRuiz-Aliseda, Francisco
dc.date.accessioned2025-01-23T21:08:59Z
dc.date.available2025-01-23T21:08:59Z
dc.date.issued2019
dc.description.abstractNetwork effects and complementarities are salient features of the digital economy. We examine whether complementarities can help a firm enter a market with strong network effects and incumbency advantages. We provide conditions under which bundling the network good with a complementary good can be an optimal entry strategy, and we show that this strategy should not be subject to anticompetitive concerns (in both the short and the long term). When product complementarity is weak enough, we also show that an entrant may prefer a more cooperative approach not based on bundling but rather on extending the complementarity benefits to the incumbent's network good.
dc.description.funderNET Institute
dc.fuente.origenWOS
dc.identifier.doi10.1287/stsc.2019.0088
dc.identifier.eissn2333-2077
dc.identifier.issn2333-2050
dc.identifier.urihttps://doi.org/10.1287/stsc.2019.0088
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/100783
dc.identifier.wosidWOS:000503426500003
dc.issue.numero4
dc.language.isoen
dc.pagina.final282
dc.pagina.inicio262
dc.revistaStrategy science
dc.rightsacceso restringido
dc.subjectnetwork effects
dc.subjectbundling
dc.subjectcomplementarities
dc.subjectentry
dc.subjectproduct compatibility
dc.subjectnetwork compatibility
dc.subject.ods09 Industry, Innovation and Infrastructure
dc.subject.odspa09 Industria, innovación e infraestructura
dc.titleEntry into Complementary Good Markets with Network Effects
dc.typeartículo
dc.volumen4
sipa.indexWOS
sipa.trazabilidadWOS;2025-01-12
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