Browsing by Author "Pezoa, Mario"

Now showing 1 - 3 of 3
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    RECENT URBAN GROWTH IN THE GRAN VALPARAISO. TOWARDS A COM-FUSE RECONFIGURATION?
    (UNIV DIEGO PORTALES, 2017) Fuentes, Luis; Pezoa, Mario; CEDEUS (Chile)
    In the framework of the academic discussion on urbanization and the recent urban growth trends of the main Chilean cities, this paper aims to analyze and characterize the case of the Greater Valparaiso given its metropolitan status and its relevance in the national context. In order to do so, satellite images, building permits and work commutation data are used in order to delimit its territorial extension and functional relationships, characterizing the growth experienced by this metropolitan area between 1992 and 2012. The main conclusions obtained from this analysis show That Great Valparaiso experiences multiple urban growth trends characterized by simultaneous processes of diffusion and compaction of its urbanization, generating a com-fuse urban structure, as well as other Latin American cities.
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    Urban Shopping Malls and Sustainability Approaches in Chilean Cities: Relations between Environmental Impacts of Buildings and Greenwashing Branding Discourses
    (2021) De Simone Polania, Rosa Liliana; Pezoa, Mario
    This article seeks to discuss the recent discrepancies between the environmental effects of large retail buildings located in urban centers and the media and corporate discourses that these retailers have on the environment and sustainability to the public and to local authorities. By using mixed methods of quantitative and qualitative data analysis of two of the biggest shopping centers in Santiago de Chile, this exploratory research seeks to inaugurate an interdisciplinary academic discussion on the relevance of comparing the media discourses about sustainability issued by urban developers and the physical effects that massive private buildings create in their surroundings. By using the retail resilience theoretical framework, this research seeks to understand the disruption in retail systems, both from socio-economic and environmental indicators. Comparing the environmentally sensitive discourses promoted by Chilean retailers in advertising campaigns and corporate speeches with the environmental effects that large retail buildings brought to the surrounding areas in terms of urban deforestation and increasing superficial temperature, this paper probes that greenwashing campaign are not only used to impact corporate legitimacy with consumers and investors but also to deliberately diminish the environmental responsibilities of private developers in vulnerable urban areas.