Browsing by Author "De Simone Polania, Rosa Liliana"

Now showing 1 - 14 of 14
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    Advertising and female representation in women’s magazines: An approximation to the case of eva magazine
    (Universidad Diego Portales, 2020) Vergara Leyton, Enrique; De Simone Polania, Rosa Liliana; Armstrong Bofill, Paula; Quiroz Villalobos, Diego Alonso
    This article studies the evolution of women representation throughout advertising in women’s magazines, taking as a reference the case of the Chilean magazine Eva that circulated in the country between 1943 and 1974, reaching a significative leadership among editorial publications. With the analysis we seek to understand two central dimensions of the graphic heritage and the relationship it has with the imaginary of feminine consumption: the formal and the symbolic. In conceptual terms, two areas can be described to understand how advertising develops in these publications. In the first place, the editorial space given to woman, as consequence to cultural changes experienced since the end of the 19th century, and in second place, the crescent influence of advertising agencies on promotion and circulation of American a esthetic-cultural values, and the existence of a consumption society at international level. From a quantitative and qualitative analysis of the corpus of graphic selected pieces, the main advertised products were identified, which are circumscribed into two thematic dimensions: woman’s physical appearance and her role as a housewife. However, these two dimensions acquire distinctive characteristics over time which translates in how woman’s representation evolves in three different levels: the woman who consumes to be seen and admired for her beauty; the woman that consumes with an objective; and finally, the woman that consumes for her own self.
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    Bienal Colombiana de Arquitectura
    De Simone Polania, Rosa Liliana
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    Cartas al Alcalde
    De Simone Polania, Rosa Liliana
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    Disidentes / Indecentes
    De Simone Polania, Rosa Liliana
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    Exposición individual de fotografía de Liliana De Simone
    De Simone Polania, Rosa Liliana
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    Letters to the Mayor/Cartas al Alcalde
    De Simone Polania, Rosa Liliana
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    Memorial Espacio de memoria y reflexión Patio 29
    De Simone Polania, Rosa Liliana
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    Mujer y consumo a través de la gráfica en Chile
    (2022) Vergara Leyton, Enrique; De Simone Polania, Rosa Liliana; Gómez Lorenzini, María Paulina; Labarca, Claudia
    Este artículo, analiza algunos relatos sobre la imagen de la mujer a través de la publicidad en revistas femeninas en Chile. El objetivo fue relevar los aportes de la gráfica publicitaria en la construcción del imaginario femenino de consumo y su capacidad para representar los cambios culturales. El análisis de piezas se realizó desde una interpretación semiótica, donde se identificaron patrones tipológicos y estereotípicos de la mujer consumidora. Se concluyó en los casos analizados, que la relación entre representación y consumo es un complejo espacio de negociación y ampliación de los tradicionales roles asignados a las mujeres.
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    Notas sobre la ciudad confinada en una pandemia urbana
    (REDFUNDAMENTOS SL, 2022) De Simone Polania, Rosa Liliana
    Durante la pandemia, las ciudades vivieron periodos de confinamiento que cuestionan el sentido de libertad que quedó plasmada de sus orígenes como forma de organización de los asentamientos humanos. Este texto reflexiona sobre la necesidad intrinseca de conocer y reconocer lo desconocido que abunda en las calles de la ciudad, y propone dos posibles salidas para las futuras tendencias urbanas.
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    The Latin American Shopping Center: cultural translation, symbolic adaptation, and typological evolution of commercial architecture in Latin American cities
    (Routledge, 2018) De Simone Polania, Rosa Liliana; Gosseye, Janina; Avermaete, Tom
    Acculturating the Shopping Centre examines whether the shopping centre should be qualified as a global architectural type that effortlessly moves across national and cultural borders in the slipstream of neo-liberal globalization, or should instead be understood as a geographically and temporally bound expression of negotiations between mall developers (representatives of a global logic of capitalist accumulation) on the one hand, and local actors (architects/governments/citizens) on the other. It explores how the shopping centre adapts to new cultural contexts, and questions whether this commercial type has the capacity to disrupt or even amend the conditions that it encounters.
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    Urban Shopping Malls and Sustainability Approaches in Chilean Cities: Relations between Environmental Impacts of Buildings and Greenwashing Branding Discourses
    (2021) De Simone Polania, Rosa Liliana; Pezoa, Mario
    This article seeks to discuss the recent discrepancies between the environmental effects of large retail buildings located in urban centers and the media and corporate discourses that these retailers have on the environment and sustainability to the public and to local authorities. By using mixed methods of quantitative and qualitative data analysis of two of the biggest shopping centers in Santiago de Chile, this exploratory research seeks to inaugurate an interdisciplinary academic discussion on the relevance of comparing the media discourses about sustainability issued by urban developers and the physical effects that massive private buildings create in their surroundings. By using the retail resilience theoretical framework, this research seeks to understand the disruption in retail systems, both from socio-economic and environmental indicators. Comparing the environmentally sensitive discourses promoted by Chilean retailers in advertising campaigns and corporate speeches with the environmental effects that large retail buildings brought to the surrounding areas in terms of urban deforestation and increasing superficial temperature, this paper probes that greenwashing campaign are not only used to impact corporate legitimacy with consumers and investors but also to deliberately diminish the environmental responsibilities of private developers in vulnerable urban areas.
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    Visual Culture and consumption in Chile. Analyzing advertising in shopping mall in the eighties
    (2019) Vergara Leyton, Enrique; Garrido, Claudio; De Simone Polania, Rosa Liliana; Condeza Dall'orso, Ana Rayen; Pino, Bárbara
    This article presents the results of an investigation where there main objective was to explore the relationship in between visual culture and consumption in Chile, the case study analyzed as a reference is that of the Parque Arauco mall in the eighties. We propuse that the sociocultural role acquired by Parque Arauco shopping mall in Chilean society would be a consequence of a particular visual storytelling that, together with granting an aesthetic value to the experience of buying it links consumption with everyday experiences associated with a new lifestyle, aspirations and expectations of a modernization process imposed by an authoritarian context. The research considered a fieldwork that analyses from a qualitative perspective the advertisements published between 1982 and 1990. A corpus of 6 works were selected. Among the main findings the outputs highlights a symbolic dimension of consumption beyond a functional one, associated with a new way of understanding spaces of social interaction and representation of everyday life. In this sense, the visual discourse of Parque Arauco, anticipates the profound cultural and behavioural transformation that Chilean society will experience in the nineties, by moving the expectations of change from a political sphere to consumption, as an articulating axis of identities and social recognition.
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