The agenda-setting theory = La teoría agenda-setting.

Abstract

This chapter discusses contemporary directions of agenda-setting research. It reviews thebasic concept of agenda setting, the transfer of salience from the media agenda to thepublic agenda as a key step in the formation of public opinion, the concept of need fororientation as a determinant of issue salience, the ways people learn the media agenda,attribute agenda setting, and the consequences of agenda setting that result frompriming and attribute priming. Across the theoretical areas found in the agenda-settingtradition, future studies can contribute to the role of news in media effects by showinghow agenda setting evolves in the new and expanding media landscape as well ascontinuing to refine agenda setting’s core concepts.