Which resources and capabilities underpin strategic key account management?

Thumbnail Image
Files
Which resources and capabilities underpin strategic key account management.pdf(1.25 MB)
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Keywords
Key account management, Strategic account management, Resource-based theory
Citation
URI
https://doi.org/10.1016/j.indmarman.2018.05.006
 https://repositorio.uc.cl/handle/11534/28225
Collections
Artículos de revistas