Specialist versus Generalist Positioning : Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation

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dc.contributor.authorAdner, Ron
dc.contributor.authorRuiz Aliseda, Francisco
dc.contributor.authorZemsky, Peter
dc.date.accessioned2020-08-13T21:25:15Z
dc.date.available2020-08-13T21:25:15Z
dc.date.issued2016
dc.format.extent23 páginas
dc.fuente.origenConveris
dc.identifier.doi10.1287/stsc.2016.0016
dc.identifier.issn2333-2050
dc.identifier.issn2333-2077
dc.identifier.urihttps://doi.org/10.1287/stsc.2016.0016
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/38596
dc.issue.numeroNo. 3
dc.language.isoen
dc.pagina.final206
dc.pagina.inicio184
dc.revistaStrategy Sciencees_ES
dc.rightsacceso restringido
dc.subject.ddc650
dc.subject.deweyAdministraciónes_ES
dc.subject.otherCompetencia económicaes_ES
dc.subject.otherGestión empresariales_ES
dc.subject.otherEmpresas - Administraciones_ES
dc.titleSpecialist versus Generalist Positioning : Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentationes_ES
dc.typeartículo
dc.volumenVol. 1
sipa.codpersvinculados1019869
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